Everyone turns to the Internet for virtually every kind of service nowadays, real estate and property hunting included. The past few years have seen a boom of property-related websites which promote various kinds of properties that range from townhouses to condominiums.
This is exactly the reason why you, as a self-respecting real estate agent, must keep up with this trend and build your own website as well. Although flyers, door-to-door promotions, and lead generation in public places still continue to work, they do not guarantee as much heightened opportunities as websites do.
Still not convinced? Here are some reasons why you should be:
1. 80% of clients research over the Internet when buying or selling a property.
Clients are now smarter, and they tend to be twice as meticulous before making a big purchase of vital things such as property. With you having your own sales website, an in-depth description about the offered properties will be very helpful in convincing them to make a positive decision. Naturally, just make your website as meaty as it can be, for it is the specifics that they are after. Who knows, interested buyers may just come in flocks.
2. Websites advertise your properties, even at the most inopportune times.
The best thing about posting information online is that they stay there forever, unless you remove them. Having said that, your website’s feature on the properties can be viewed by everyone 24/7, generating you leads even at the most unimaginable times (midnight, holidays, vacation). While you’re taking a break from your rounds at the nearest public space while distributing those flyers, your website is doing half of the work for you.
3. It is an efficient way of generating and dealing with clients.
Since many clients will most likely be lured in by your strategic description and rundown of your properties, your effort in putting up a sales website is reciprocated by the bulks of inquiries you’ll get. In just a few texts, emails, or calls, you can secure deals instantly – a fact which poses less probability in scouting clients outside. All you have to do is religiously allot a portion of your day to online, and your commission is completely set.
4. You might be able to tap other markets.
In relation to having your properties showcased all-day and online, clients who aren’t initially within your intended market might also be convinced to buy property, or at least, aspire for it. Creating an aspiration of quality and desirability for other markets is also a well lauded strategy, since they will immediately think of your product soon once they have the means of acquiring it.
These are just some of the things that makes a sales websites a viable tool for real estate agents to feature their properties online. However, the effectiveness of this method still depends on your approach on the site’s look, your frequent use of it, and how you promote it well around the web. Rely on it as long as you can, but ultimately, you should never stop discovering new methods to double your lead generation.