The Internet is slowly inching its way into being one of the businessman’s most important channel to make a sale. Most especially for the real estate industry, agents are quickly catching up with the trend. Left and right, the World Wide Web is experiencing a surge of websites solely devoted to selling property.
Is it worth it? Since consumers are increasingly turning online to verify what they want first, a website seems to be a worthwhile investment at a quick glance. On the other hand, not everyone can immediately reap the benefits of having one since it is very tedious. Here are some truths you need to know before commissioning your own:
1. About 50% to 70% actual time is spent on communication.
Very likely, you’re going to meet with a web designer or an agency for this, and both of your parties will be spending the time meeting and exchanging details about what you want the website to feel like. So, your participation is integral on the approval of the text, photos, media, and layouts to be included, as well as proofreading, testing of the site’s functions, and a whole lot more. It’s not advisable to leave it all to them completely, for they might take certain liberties which would not be in accordance to your taste.
2. Development of the website takes time.
During the times that you’re not communicating with the developer, they spend it putting it out there. Of course, this covers the dizzying technical details mentioned, plus setting up the host server and domain name, adding features and content, and further testing of the site. Average development time ranges from 14-30 days (two weeks to a month), which is usually the amount of time to build a new website, and a small one at that. Depending on the information you want to supplement more, this might even take longer than expected.
3. The fastest time a website takes for completion is at least 20 hours.
If all things go accordingly: such as the client providing the content beforehand, the design firm’s sole focus on the project, immediate communication between both parties, successful testing of the website on the first try, and a fast approval, then your own real estate website will be up within a day. Still, that may not be enough for an agent who’s accustomed to having leads in just a few hours.
4. Completion does not necessarily mean that a site’s operation will be smooth-sailing.
Once the site is up, you would have to update its contents regularly, which will depend heavily on your inventory and other whatnots to be sold. E-mails and comments on the site are also bound to become part of your daily lead generation routine, and only one slight mishap of not replying on time could cost you a potential sale. Complaints could also be seen (or read), be it regarding the website itself, or as some form of criticism on your company’s properties.
Even though having a website is a huge advantage to real estate agents, you must be prepared to deal with the costs, criticisms, and the lost time that you’ll be encountering in having your own. Good luck!