A product or service needs to be known by the public before it starts racking up sales. There might be one or two who would try a product on a shelf because it’s new, but it’s mostly advertising that makes people remember a brand and choose it whenever they’re off to the mall or even to do something.
Unfortunately, most advertisements today have failed in selling what the product is all about and just focus on getting it remembered, through celebrity endorsements, tv commercials, and other fancy and overpriced medium.
The whole idea of advertising is to deliver the underlying ‘buy me, I’m the best in the market’ message to its consumers, and not ‘buy me, this celebrity I hired is your crush’. When businesses opt for the pricey advertisements, chances are that they don’t get to reach as much audience as they could. There is a need to advertise on various levels, local and national that they could not focus on. Thus, came the idea of advertising flags that are not only economical and trendy, but also sends the right message to its target audience.
Advertising flags are not only used because they cut down prices on advertisements but because it generates a greater ROI (return on investment) for the company. One of the most common types of advertising flag that most people recognize is the feather flag, or more commonly referred to as flutter flag. As the name states, it is lightweight and made of fabric. Most businesses tend to use this because they can be seen from miles away and catches the attention of both pedestrians and motorists. One of its outstanding features is its boldness, with astonishing colors that make people gaze at it for a while and averted to comprehending its message.
Color is the most important consideration when making advertising flags because the brighter and bolder it is, the more visually captivating it becomes to its audience through curiosity. Also, with the wind blowing against it in a light and gentle manner, the beauty of the subject becomes more intensely communicated than other non-moving message that we just see around us.
Aside from its beauty, the quality of the material used for the flag also needs to be given attention to. If a flag’s color wear down after a day or two, then it would defeat the purpose. Some might be caught by its aesthetics, but instead of looking at it as a thing of beauty, it becomes an eyesore. The whole idea of choosing advertising flags is because they are economical, thus one must aim for its longevity. It represents what one have to sell, so it’s important that it is as vibrant, beautiful and strong as what it advertises.