Have you ever heard of the K.I.S.S. theory? It means ‘Keep It Simple Stupid’ and it’s not an insult, it is simply a way to remember that sometimes, the easiest way to do something is the best way. If you are designing a webpage for your own business, a simple web design may be your best choice and here are a few basic ideas to get you started.
The first step to a well designed website is to simply sketch or draw how you would like the final page to look. You can use pencil and paper or a program on the computer. The point is you need an outline to refer to as you progress, so that you can maintain the original idea without straying too far from the original one.
The best background for a simple web design is usually basic white. This allows characters of many different colors to be easily read by the viewer and is still a great match for using other colors of your choice in graphics and other material that you decide to place on the webpage. In addition, it also makes the website look more professional, which is essential if you are planning to use it for business purposes.
Limit the amount of advertisements on your webpage. Too many items on one page tend to make the page appear crowded and “unbalanced”, and can even confuse some viewers. Too much information at one time is never a good idea.
Pictures are always a good idea for any simple web design but too much of a good thing is not. The pictures should be relevant to the subject matter and should be small to medium size only. Larger pictures take longer to “load” and the reader can become tired of waiting and simply go to another site.
Be sure to use fonts large enough for the average viewer to easily see and avoid complicated or fancy font types that force the reader to strain in order to read the text.
Remember the K.I.S.S. theory; a cluttered website gives the reader the impression of a disorganized and poorly run business. Limit the number of menu bars and clickable buttons to create a simple and easily understood browsing experience for your perspective customer. The perception is, the easier to navigate your webpage, the easier it will be to do business with you.
If you follow these simple steps you should be able to create a simple web design that is both attractive and easily navigated by the reader. The whole point of a webpage is not only to introduce your business to new customers but to encourage them to contact you about your product or service. In a world of heavy competition, remember that a well designed business page on the internet can ultimately make the difference between success and failure.