Marketing communication is an essential tool in ensuring smooth interaction between marketers and clients. Even the subtlest facial expression or wrongly phrased word can send an entire business proposal flushing down the drain, which will cripple potential business ventures. Thus, there four valuable tips to bear in mind whenever you stride out to meet a client:
Marketing Communication Tip #1. Emotion
Marketing communication emphasizes heavily on the emotion of both the speaker and the recipient. Even the slightest switch in tones can give off a negative emotional vibe, which can cause your business deal to go bust within seconds. So make sure your gestures and words convey a lighthearted and friendly tone, thus making your client feel comfortable and secure. Also, take note that the present emotion of the client should be taken into consideration. A jolly and beaming client is easier to talk to than a furious or rankled one, and is generally more receptive to what you have to say.
Marketing Communication Tip #2. Culture
People from all walks of life originate from various social, cultural and ethnic backgrounds. What might seem as redundant or distasteful in your social circle might translate differently in your client’s eyes. Always keep on your toes and be respectful of cultural mannerisms that govern certain clientele, and make sure that you have a translator on hand to breach the language barrier if you are dealing with a non-English-speaking client to avoid potential communication mishaps.
Marketing Communication Tip #3. Personal Beliefs
Some aspects of marketing communication might test our core or personal beliefs, especially when dealing with a particularly tricky client. It is important to remember that even though all communication angles are filtered through our personal belief barrier, not all individuals might harbor the same viewpoint. Thinking out of the box is critical, and accepting other perceptions is invaluable.
Marketing Communication Tip #4. Situations
It is important to take note of the situational context revolving around your client. Environmental factors such as a noisy or dimly-lit room might detract the client’s attention from focusing on the task at hand. Also, take note that presenting your thoughts or message is incredibly important, so make sure you convey your proposal clearly and meticulously.
Thus, with these four priceless marketing communication tips in mind, do take note that your ability to communicate clearly and efficiently is what ensures the happiness of your clients – and the success of your business!